Discounts please, thank You
Considering that the last Diwali season saw property prices undergoing various levels of correction, the question property seekers were asking this festive season was whether they would be offered any freebies at all? While some offers this season were limited to free air-conditioners, television sets, etc, others focused on discounted rates.
A survey conducted by Makaan.com for metros and Tier II cities of India entitled 'Festive Reality' has found that cash discounts were appreciated the most when developers doled them out to customers. This is because property seekers today have become more mature and prefer offers that are easy to evaluate and can directly make difference to the cost of a property.
Nationally, 45 per cent buyers felt that projects/options tagged with cash discounts, would be their first preference. On the other hand, 19 per cent are not interested in any kind of freebies. For them, other factors like location etc matter more. For 15 per cent property seekers, parking facility and club membership along with the ideal house, is enough to close a deal. Another 14 per cent prefer a fully furnished home to any other freebie.
On the developers' side, 59 per cent realtors across cities felt that cash discounts can attract maximum property seekers; another 13 per cent felt that buyers give preference to fully furnished property options.
The survey was conducted on the portal between October 1 to October 12 and saw participation from over 3,800 property seekers and 312 leading national developers. A majority of the respondents who participated belong to the age group of 26-35 years.