Bangkok Could Be A Lesson For India's Tourism Industry
Cities of London, Paris or Rome are not the top destinations travellers love flocking to. The coveted spot has been taken over by Thailand capital Bangkok, shows an annual ranking of the global payments giant Mastercard. The city outvoted London, Paris and Dubai as the top choice for global travellers on the Mastercard Index of Global Destination Cities of 132 countries. It is also projected that Bangkok, also known as the city of angels, will receive 21.47 million international visitors in 2016, while second-ranked London will receive 19.88 million tourists.
The progress of this city stands out as an example in many ways. Bangkok cannot boast of a historical significance proportionate to London, Paris or Rome. While in a modern city where wholesale and retail are the biggest economic drivers, it can somehow not cannot match the grand skyscrapers and swanky retail landscape of Dubai. Pollution levels are alarmingly high as well. If you are not into seafood, you are also not going to droll over the Thai cuisine. "It isn't a flash in the pan (referring to the top ranking). Bangkok is in a strong position to be the top destination city for a long time... There's the value for money, especially for visitors coming from high-income countries, Reuters quoted Mastercard Chief Economist Yuwa Hedrick-Wong as saying.
"It isn't a flash in the pan (referring to the top ranking). Bangkok is in a strong position to be the top destination city for a long time... There's the value for money, especially for visitors coming from high-income countries, Reuters quoted Mastercard Chief Economist Yuwa Hedrick-Wong as saying.While Mumbai (14) and Chennai (19) have found a spot on the report's fastest-growing destination cities with at least one million overnight visitors in 2016, none of the India cities
While Mumbai (14) and Chennai (19) have found a spot on the report's fastest-growing destination cities with at least one million overnight visitors in 2016, none of the India cities have made it to the top 20 travel destinations of the index which is dominated by Asian and European cities. Nine Indian cities -- Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Mumbai and Pune -- featured among the 42 cities of the Asia-pacific region. Among top 100 travel destinations at the index, Mumbai ranked 27, Chennai 30, Delhi 48, Kolkata 62 and Pune 91.
If we compared travel destinations of India with the Thai capital they will score bigger on many parameters. They have a grand historical heritage to offer (think Delhi, Kolkata and Pune); as far as value-for-money factor is concerned, India cities could be a great travel option (all the nine cities will fare well on this scale); despite the spicy tag, Indian cuisine is loved by people across the world (think Hyderabad and Kolkata). Why are they so far behind in the list then?
"The growth of destination cities depends critically on their ability to tap into feeder cities' origin countries that are experiencing strong outbound tourism. In the case of top-ranked Bangkok, its five most important feeder cities are Singapore, Hong Kong, Tokyo, Kuala Lumpur, and Dubai,” says the report.
Apart from the many improvements that might be wanting in major India cities (that is a discussion better kept for another day), the country may have to implement the policy of “love thy neighbour” to tap its true potential as a global tourist destination.