Makaan.com Launches Property Videos, Makes Searches More Relevant
Most Indian property websites allow home buyers to search for properties based on city, location and budget, etc. They also empower them with research and analytics to take an informed buying decision. Makaan.com has added a new dimension to the property search by launching property videos. The new feature allows home buyers to view videos related to their property or project search. The new feature has many advantages for both property sellers and home buyers.
Advantage for sellers
YouTube advantage: For the convenience of the home sellers (individual owners, agents and developers) the automated system intelligently fetches “relevant video” from YouTube and renders them along with the property details. The interface supports multiple videos of the same property / project.
Improve search ranking: Since search engine Google has already has begun to factor in the presence of video on a page when determining where the page ranks on search results, this feature will help sellers attract more organic traffic.
Enhanced communication: Text and image-based properties descriptions have attracted buyers for long, both on the web and more traditional mediums like newspapers. Property videos will create a far superior web experience compared to the traditional medium.
More responses: The above advantages will result in more responses to properties listed on Makaan.com.
Advantage for buyers
Superior information delivery: Videos score better over written words in conveying the information effectively and accurately. Property information, reviews, neighbourhood and community videos will empower buyers to take a far more informed decision. The city or town where a home is listed is an important consideration for a homebuyer. It's always a good idea to make sure that a home buyer is aware of the benefits of a particular community.
Interesting to look at: Dynamic video tours with narration, music and motion are more interesting to look at.
Detailed information: A video tour can be narrated and can point out the various features of your home that a casual observer might not realise.
YouTube advantage: Buyers using property websites in India will not be required to visit YouTube to view property videos. They will get this advantage while searching on Makaan.com.
Suppose a home buyer is looking to buy a property in the Delhi-NCR region and has shortlisted Ajnara Ambrosia as one of his options. He will, now, be able to see the property details along with the video on the same page, helping his decision making.