How to increase responses of your online property advertisement?
There are several online property sites in India. These sites hosts over 1,000,000 property advertisements at any point. With the online medium gaining popularity this number is likely to grow in the coming days. With the objective to educate the users, Makaan.com the fastest growing online website in India, conducted a study on how to increase responses of your online advertisement. The study was conducted during Oct-Nov’09 during which the site data from 1st Jan 2009 to 30th Sept 2009 from Bangalore, Mumbai, Hyderabad, Pune, Chennai, Kolkata & Ahmedabad was analysed.
During the study, all property advertisements (listings) were analysed closely. It was observed that same property listed by different people (brokers / agents) received different responses although there was no significant difference in the advertised price. On closer analysis we observed that listings that got higher response has the following details
1) Description of Property – The property advertisement carried a brief description of the listed property. The description contained salient features of the property and it’s surroundings areas.
2) Complete Address Details – The advertisements carried precise address of the property (it was not kept vague).
3) Property Image – Image / Picture of the property was displayed in the listing.
4) Amenities – Details of all the amenities (for example parking facility, security, power back up) were mentioned in the advertisement.
Properties that contained the above details got 34.74% higher response. The findings are shared with the users so that you can benefit from this finding.