Better Option Propmart plans to set up 30 real estate boutique shoppes across North India

Better Option Propmart plans to set up 30 real estate boutique shoppes across North India

Better Option Propmart plans to set up 30 real estate boutique shoppes across North India

Better Option Propmart (BOP), Delhi property based real estate management and advisory firm has drawn up an ambitious project to set up a chain of 30 real estate boutiques across various north Indian cities including Delhi NCR. They are the first Indian firm to introduce a concept like real estate boutique. Titled, “BOP studio”, each Shoppe will have sit-in consultants for detailed and free counselling to every walk in customer. The studio will be centrally air-conditioned with the ambience of a high-end store showcasing live presentations of various upcoming as well as existing projects illustrated by the trained professionals according to the need of the people. It will be customer friendly atmosphere where people can interact and get their queries solved by the experts with a cup of coffee, lounge space, while viewing the different project on large screen projectors. Every individual wants to own a dream house and understanding the need of every individual, BOP has taken this initiative to make their dreams come true. Amit Mavi, Director, BOP, says “You could walk-in, avail our free real estate consultancy and still not buy any of the properties being showcased.” It’s a unique concept where BOP wants to bring consumer durable shopping experience to real estate buyers. “We expect people to perceive BOP as a real estate consultant than a mere property seller.” he further added.

BOP, a fast growing real estate advisory firm, is competing with several overseas real estate management firms like Knight Frank and Hines and is trying hard to strengthen its root with a bigger perspective. BOP has sold 10,000 flats in last financial year, which make it stand as the largest real estate advisory firm in India today, by the sheer volume of their sales. In the current financial year the company has handled a whopping Rs 5,000 crore worth of property sales and aiming still higher --- Rs 10,000 crore next financial years. “Our Pan India expansion through the shoppe concept is a medium of building a congenial relation with the people rather than yielding profit only.” says Mr Amit Mavi, Director, BOP

In terms of its uniqueness, BOP studio will have an initial investment of Rs 60 lakh onwards towards infrastructure alone for each Studio, while it also plans to open 2000 sq feet high street outlets at prime location in each of its targeted cities and states such as Noida, Kanpur, Delhi, Agra, Punjab, Haryana, Rajasthan, Uttar Pradesh etc. In this short span of time, BOP shall directly employ 25 people per Studio, which is expected to take its current staff strength to close to a thousand professionals.


We are creating shoppes and trying to leverage on scales by taking up large projects in the respective cities,” says Mr Amit Mavi, Director, BOP. He further added that Real estate buyers in Tier two cities are still not exposed to professionally guide-buying experience and that is why we have hired the real estate professional in our Studios.

To sum up, with the emergence of the real estate industry, BOP would launch the Real Estate Advisory services in India into a different paradigm, and has strong potential to become a trusted household name in the near future.

Last Updated: Mon Aug 26 2013

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