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7 Tips To Help A Real Estate Broker To Push Business

7 Tips To Help A Real Estate Broker To Push Business

7 Tips To Help A Real Estate Broker To Push Business
(Dreamstime)

Real estate brokerage business poses huge opportunities in times when people are willing to invest more and more in real estate and have limited time to search, research and finalise property options. However, the growing competition in the market and the dominance of big players in the arena has left little scope for other smaller brokerage firms to grow and earn. While the transactions are happening and sentiments are all time high, it's time to push your brokerage business to the next level. MakaaniQ shares some tips that will help you to bring your business on top and make maximum profit out of real estate cycles:

Build an online presence

Today, when consumers are buying homes online, you can't ignore the power of the internet. It is imperative to create an online presence, which includes, an informative website, presence on various property selling portals, also, an active participation in discussion forums, events, online chats and other platforms. With this wide presence you will be able to showcase your brand as a helping hand to buyers for an easy solution to home buying. Here's how going online has brought consumers and advisors closer.

Grow your network

Surviving in the market is only possible when you have a vast network of like-minded professionals working with you. Connect with brokers of different locations in your city and exchange leads, potential clients, and property details with them. This way, you are not just extending your services to different locations, but building a reliable network of associates who can help you to retain clients having interest in different locations.

Never have a dearth of options

Turning down a client because of shortage of property options could be a negative for your business. So to ensure that never run out of options, connect with the large and small developers in your area. Get linked to broker aggregation platforms where you can check for the available options in your area. Talk to your network to keep yourself updated about the new options entering the market. For finding the newest sellers, scan real estate portals and properties listed. This can give your fair view what is still available in the market and in what price range.

Market the available options

Having many options to offer is not enough, you need to market them to the right kind of audience as well to get optimal result and business. It is important to market your services, brand and properties available. This will help to drive your buyers to you. The marketing medium you choose can depend on your budget. You could pick from internet marketing, outdoor marketing, print advertising, online listings — some of the affordable tools that you can use.

Be honest with your clients

For a business to grow, you need a client base that trusts you. To cultivate this, it is important that you remain honest with your customer and convey the facts about property as it is. This not only creates your reputation as a trustworthy player in the market, but will also set a long term retention value for your brand and your services.

Deal with vendors for leads and client references

Only if your marketing budget allows, you can buy leads and database of prospective clients from the vendors available in the market. However, factor in the cost and conversion rate as not all leads might get converted into sales.

Make use of technology

Technology can be your best companion and the only way through which you can manage to stand out. Cutting-edge technology for real estate marketing has already hit the market and is a success in grabbing eyeballs. You could try some result-oriented techniques, including a mini video or a walk-through of the properties you would want to market using a video or photos. You can also get your own application developed where you can upload property details available to you and allow home buyers to connect with you directly 24x7.

Last Updated: Tue Nov 22 2016

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