3 Ways To Make Email Marketing Work For Your Property Broking Business
Although there is a widespread notion that the lead generation rate from email marketing is one of the lowest as compared to the other modes, the fact is that you can't do away with it. Today, almost all of your prospective clients are using emails and email marketing remains an effective way to generate leads and grow business.
Successful property brokers know the tricks of the trade and they know well how email marketing can help them in generating results. To that end, we have compiled some of the tips and best practices that can take your marketing campaigns to the next level.
To make your email hit the right client base, you have to shoot your email campaign at the right time. Mondays are a strict 'no' for this purpose. Hardly anyone is interested in checking any details about any properties on the first day of the week. There are other fish to fry which are important vis-à-vis the start of a business week. So, it is advisable to launch a campaign any day, except a Monday.
What about the time slot? Ideally, it should be in the afternoon, sometime between 1 and 3 PM, and then in the evening, between 6 and 8 PM. If your message hits a client's inbox during these time slots, it is more likely to get read.
Go for automation
Email marketing is a volume game, and the rates of lead generation could be as low as 0.50 per cent. That means you need to send out an email campaign to a huge number of people. How will you do it? If you use regular email software, it would take an enormous amount of time and effort.
Also, you might not even be able to track who opened your emails, unless you deploy a tracking tool. Using an email automation tool such as MailChimp, SendInBlue and YMLP can help you in enhancing the efficacy of your email marketing campaigns.
You can easily track how many people opened your email message and how many visited the link you posted inside the message. You can further delve into it and check the number of times users opened and read your email. All these statistics aid your intelligence providing you critical insights on whom to target.
Content is always the king
Last but not the least, it is content that wins the game. The way you write headings, the manner you introduce a concept and the flow you make to lead a user towards your 'call-to-action' is something that entirely depends on the relevance and quality of your content.
While there is no room for spelling and grammatical errors, the efficacy of your email marketing campaigns rests on packaging and presentation as well.
Email marketing is a low-cost tool, and it can produce tremendous results for your property broking business, provided you plan and execute your campaigns effectively.