Overview: Harshvardhan Neotioa is a pioneering industrialist of Kolkata who developed and promoted the Ambuja Neotia group nearly two decades back. The Ambuja group's sole aim was to bring about a revolutionary change in the lifestyles of the people of all groups. Bengal Ambuja is the very first joint sector group which entered into a joint partnership with the Government of West Bengal. The collaboration of public private partnership has benefitted to all people. The company constructs housing projects for all sections of the society. The developers have decided to construct residential projects out of which 50% homes will be constructed for the lower income group of people and medium income group og people whereas the rest 50% will be for the higher income group of people. The group has constructed total 21 projects and 5 are ongoing presently.The Ambuja group not only constructs residential projects but also has constructed several hotels, restaurants, resorts, multispeciality hospitals and clinics, commercial and retail spaces etc. The group has constructed Ffort Raichak, a weekend luxury resort in Raichak, Kolkata, City Centre a pioneer shopping mall, Ganga Kutir by the Ganges river. These are all landmark projects in Kolkata but the group has constructed several landmark projects in Siliguri, Durgapur, and Shantiniketan also. The group has also inaugrated the Bhagirathi Neotia Women and Child Care Centre in which the people can avail several health facilities at a very affordable rate. Unique Selling Point: The group is extremely conscious about the environmental problems that are increasing day by day. The various projects they have constructed over the years include some natural elememts in each of them.The group has consrtructed the Eco Business Park at New Town. The group gives special attention to the designs, aesthetics, sustainability etc. The group has extended its partnerships with many famous architects like Charles Correa, Kapil Bhalla, Balkrishna Doshi and Channa Daswate. Landmark Projects: The group has constructed several landmark projects. Udyan, The Condoville which is located in Eastern Metropolitan Bypass has been designed by Balkrishna Doshi. It is spread over 25 acres of land and has 1600 homes and open spaces. This residential project is recognised by HUDCO for its architectural planning and excellence. The Upoban in Shantiniketan is another landmark project designed by Prabir Mitra. Key Technologies Used: The group is extremely eco friendly and uses environment friendly materials for developing its projects. Type/Category of Projects: The group constructs both premium and affordable houses.