The logo is a beautiful blend of typeface of the name CALYX set in grey,( which represents corporate outlook and understated calmness) and graphical symbol of flower. The name CALYX is a metaphorical representation of the outermost whorl of the flower which preserves the beauty of the flowers by holding the petals together and being connected to the stem which, ultimately, touches the earth that expresses a quality of being down to earth in-spite of being a symbol of beauty and love. The symbolic logo is a flower with 5 petals having 5 different colours. The colours are Orange for power, yellow signifies exuberance, green implies nature & life, blue suggests depth & stability and pink shows kindness & youthfulness.